Our free PDF download will help you plan your entire season in advance. Automate the work. Focus on the art.
Most small and mid-sized theaters run from one show to the next, always feeling a few weeks behind.
This playbook changes that.
It’s a practical, repeatable system built by professionals who manage marketing and web for the Toronto Santa Claus Parade and dozens of theatre, music, and magic productions every year.
Whether you’re a one-person box office or part of a small team, this playbook will help you eliminate chaos and free up time for the work that actually matters.
Contact Us
Success!
Oops, there was an error sending your message.
Please try again later.
Please try again later.
What You'll Get
- A clear, seasonal planning framework with a fully worked-out calendar structure you can copy and adapt
- A practical timeline showing what to build and schedule, and when.
- A content strategy to balance sales-focused posts with community-building ones
- Examples of a shared folder system to keep your team on track
- A complete walkthrough of how to plan your year — from auditions to reset
Who This Is For
- Volunteer-run and indie theaters who want to work smarter, not harder
- Producers, directors, and marketers looking to avoid last-minute panic
- Anyone planning a multi-show season who wants to finally feel in control